Archive for January, 2012

Take the Pew Center News Quiz!

How people gather, assimilate, and recall news and information — and then what they DO about that — strikes at the heart of marketing communications and public relations. I thought this news quiz was interesting; it’s from the people at the Pew Center, a great resource if you’ve never seen their research studies and surveys. Take the quiz, see how you do, and then take a look at how others did.

http://pewresearch.org/politicalquiz/?src=pp-report

Interesting note: the survey included visually-based questions, an unusual inclusion but an interesting choice given way many people learn and remember things.

Posted January 16th, 2012 in General Marketing & Communications, PR & the Press, The Fun Side of Marketing

33 things reporters wish PR people knew

Sometimes lists like this one on Ragan’s PR Daily are just an assembly of gripes journalists have with PR folks (not that that’s unwarranted) but this one is a fairly comprehensive list of things that should help PR pros — and their clients — do a better job of thinking through how they approach the media, with an eye toward improving the process. And the outcome.

A sample of the list:
1. That not everything your organization does is newsworthy.

2. That a press release, though still a useful outreach tool, is rarely enough on its own.

3. How to think like a reporter.

Here’s the link for the full list: Also check out all the comments; a little controversy makes life interesting…

Posted January 16th, 2012 in PR & the Press